PROJECTS

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We believe that the right skills paired with the right information can drive breakthroughs. We've been helping clients navigate uncertainty and accelerate growth for over 15 years.

SELECT CLIENTS

CASE STUDIES

CLIENT: MAJOR MEDIA COMPANY
PROBLEM:

HOW CAN WE IMPROVE THE EFFECTIVENESS OF TV ADVERTISER SPENDING?

OUR APPROACH:
  • An advertiser provided a well-defined segmentation based on survey data
  • We built and fielded a new survey to collect all of the variables of interest for a very large sample size
  • We used a technique called 'data fusion' to combine the two datasets through statistical matching
  • Using the fused dataset, we honed in on what and when people in the target segment had been watching
  • We then built predictive models to gauge which past viewing was most predictive of future viewing behavior
THE RESULTS:
  • We discerned what data was a reliable predictor of future viewing
  • Built a platform that enables advertisers to reach advanced audience segments with unmatched precision
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The world has data coming out of its ears. The genius of Schireson is how they use data to make creative leaps possible.

MARTIN PURIS
Founder, Ammirati & Puris
Inductee, Creative Hall of Fame
CLIENT: MAJOR TECH COMPANY
PROBLEM:

WHO WILL BE OUR BEST TARGETS? WHAT WILL PERSUADE THEM?

OUR APPROACH:
  • Survey thousands of representative consumers who will buy a device in the future and determine the baseline average likelihood to buy a specific product
  • Run extensive multivariate and tree-based modeling to find what demographic and technographic combinations increase likelihood to purchase
  • Select the best micro-segments and map them to targetable and affordable audiences
  • Optimize the message for each segment
THE RESULTS:
  • Helped client deliver the right message to the right target, boosting advertisement effectiveness
  • +140% lift in ROI over prior campaigns
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With Schireson it's more than the right answers. It's the right questions.

GEOFFREY MOORE
Author of Crossing the Chasm
Partner, Mohr Davidow Ventures
CLIENT: MAJOR TECH COMPANY
PROBLEM:

HOW DO WE DETERMINE THE MARKETING VALUE OF A NICHE INFLUENCER SEGMENT?

OUR APPROACH:
  • Survey 10,000 consumers across company’s core segments to explore lifestyle, attitudinal, social influence and demographic differences
  • Quantify the ways in which the influencer segment leads the general population in its adoption and evangelization of technology
  • Conduct live focus group discussions between influencers and executives to demonstrate the segment’s value
THE RESULTS:
  • Quantified the segment’s impact on the rest of the market across discovery, early adoption, outsized social media activity and purchase influence
  • Drove the executive team’s ability to effectively pivot the product and marketing strategy to this segment
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Our most impactful decisions started and finished with exceptional insights from Schireson.

Senior Director of Marketing, Microsoft