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DEEP ANALYTICAL EXPERTISE

Schireson Associates offers a complete suite of analytic services including data tabulation, statistical testing, multivariate methods, sophisticated analysis, model and simulator development, and report preparation and presentation.

We always build a strong foundation.
Our standard deliverables always include all relevant statistical tests including confidence intervals, aggregates, counts, crosstabs, and other descriptive statistics as needed.

We go well beyond the basics with a wide range of sophisticated methods.
Our statisticians have decades of experience using advanced methods like factor analysis, regression, conjoint, discrete choice, maxdiff, bayesian analysis, latent class clustering, and adaptive choice methods.

We offer online and real-time tools.
We provide real time access to survey data while the research is still in the field and provide online analysis tools to allow you to explore and share data internally.

Our analysis & reporting are comprehensive & clear.
Schireson Associates always delivers clear, presentation-ready reports that that meet the project objectives and address relevant business issues. We know how to talk to busy marketing executives.

We can take results even further using advanced modeling & optimization.
Our analysts use statistical and financial modeling techniques like Monte Carlo simulation and heuristic optimization to build custom simulators and data models. Our clients embed and use the tools we build in the processes they use every day, helping address real-time business issues long after our research report has been delivered.

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MARKETING KNOW-HOW

Schireson Associates has extensive experience advising clients on a wide range of product management and marketing decisions throughout every stage of the product lifecycle. Our project directors combine sophisticated research expertise with real world business experience.

DEALING WITH AMBIGUITY

CASE STUDY: Schireson Associates helps a client figure out what features to build – and who to build it for.

BILLIONS ON THE LINE

CASE STUDY: One of the largest high tech firms in the world needed to figure out the right positioning and messaging for a new entry-level extension to a very successful product line.

THE WHY BEHIND THE NUMBERS

CASE STUDY: One of the largest high tech firms in the world needed to figure out what features to build into the next version of rapidly evolving product.

"…consistently delivers high-quality insight to marketing initiatives…"

Linda Lazor
VP Product Marketing
Fortune 500 Software Company

©2009 SCHIRESON ASSOCIATES INC.