EXPERTS IN MARKETING DECISIONS

Our quantitative projects range from Consumer audiences to Enterprise IT and from early stage opportunity and concept testing research through to messaging, pricing and other topics.  We do projects of all sizes, from single audience and single country to large studies touching multiple audiences in the US, Europe, Asia, Emerging Markets, etc.

Here is just a sampling of the types of projects we’ve completed recently:

• Segmentation of small business customer needs
• Feature prioritization for collaboration service
• Concept test for consumer software
• Value proposition study for web service
• Positioning study for security software
• Positioning study for consumer software
• Messaging study for security software
• Messaging study for enterprise software
• Pricing & Offering design study for web service
• Purchase behavior study
• Monetization study for web service
• Naming study for telecom accessory
• Purchase influence study for consumer software
• Channel partner survey for software
• Satisfaction study for telecom manufacturer
• Usage study for web service

DEALING WITH AMBIGUITY

CASE STUDY: Schireson Associates helps a client figure out what features to build – and who to build it for.

BILLIONS ON THE LINE

CASE STUDY: One of the largest high tech firms in the world needed to figure out the right positioning and messaging for a new entry-level extension to a very successful product line.

THE WHY BEHIND THE NUMBERS

CASE STUDY: One of the largest high tech firms in the world needed to figure out what features to build into the next version of rapidly evolving product.