CREATING CONVERSATIONS

Schireson Associates has been conducting focus groups for more than 15 years, combining unparalleled group management with real industry expertise and executive level credibility. We work with a network of best in class recruiting and hosting facilities to deliver high quality focus groups, with any audience, anywhere in the world, from Fortune 100 C level executives to teenagers.

In addition to traditional focus groups we also design and conduct online focus groups using leading technologies and proprietary methodology. While online groups cannot replace traditional focus groups they offer unique benefits when used appropriately.

BREAKING THROUGH

CASE STUDY: A well-established prestige grocery store brand had a loyal but small following. Unless sell-through and volume could be improved, the brand was going to be discontinued in major grocery chains.

CUSTOMER DRIVEN

CASE STUDY: A leading software company needed to capture both qualitative feedback and statistically significant quantitative results from but didn’t have the time or budget for two projects – Schireson Associates develops a blended methodology to meet this customers needs.

GLOBAL REACH

Schireson Associates provides truly global market research and consulting services. From San Francisco to Sao Paolo, Schireson Associates is ready to help.