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CASE STUDY:
Schireson Associates Q2 Clinic
Brings Broad and Deep Feedback
Background: A leading software company needed to capture rich qualitative feedback from a broad range of customers to help guide the positioning of next generation products.
Objectives: Get detailed, honest feedback from a broad range of IT and business decision makers who worldwide – as quickly and cost effectively as possible.
Challenges: While focus groups were clearly the right tool for this job, a statistically significant quantitative output was needed to help drive investment on a country-by-country basis. Unfortunately, neither the timeline nor the budget could accommodate a separate quantitative project.
The Solution: Schireson Associates implemented a series of Q2 clinics – combined sessions that began with 15 respondents filling out a quantitative questionnaire. After the questionnaire, 8 of the respondents stayed to provide in-depth qualitative feedback in 90 minute focus groups.
The Results: The enterprise software vendor received statistically significant results from over 1000 total respondents – combined with detailed qualitative insights in a single report. The entire project was completed on time, and under budget.
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