A DISTINCTIVE APPROACH

Schireson Associates, Inc. is a full-service market research consultancy with a special focus on high technology. Our clients are mid-market and enterprise leaders. Our core values and the differentiation of our practice are defined by six factors:

We focus on business questions first.
We are a market research company, but we have a primary passion for understanding business problems and using market research to help solve them. While we’ve been in the research business for more than 20 years, our management team comes out of line positions in technology and consulting. The means our DNA drives us to focus on the business and strategy issues at the heart of our assignments.

We’ve got deep subject matter expertise in technology.
Our core team comes out of firing line roles in high tech companies. We have on the ground experience managing high tech development, manufacturing, supply chain, advertising, package design, merchandising, and more. Our depth and range make us thoroughly comfortable with the content of the high tech business questions our clients throw at us.

We use innovative methods.
We don’t push stock solutions. We know the standard methods – focus groups, online panels, factor analysis, etc.…it’s the same stuff every research agency has to know – but we take a fresh look at every project. We’ve invented unique combinations of qualitative and quantitative techniques. We’ve applied package goods research methods to software challenges. If there’s a more incisive way to do it, we’ll try to find it.

Our deliverables tell a story.
From our perspective, research isn’t just about data and a report that simply stacks up the numbers or summarizes the transcripts is never the right endgame. Our clients rely on us for insight and this means getting above the data and delivering a story that speaks directly to the business questions that drove the requirements for research in the first place.

We have a global perspective.
Pick a country: England, France, Germany, England, Italy, Spain, Portugal, Poland, Croatia, Russia, India, Korea, Taiwan, China, Singapore, Malaysia, Bangladesh, Japan, Mexico, Brazil, Peru, Uruguay…these are all countries where we’ve done work recently. We have 20 years of international experience and long relationships with in-country research partners. And every international project is designed, launched, and managed with a Schireson Associates team leader on the ground, shepherding the project country by country around the globe to ensure focus, clarity, and consistency.

Our senior people are hands-on.
No bait and switch. The senior people who propose the project do the project.

LEARN MORE ABOUT OUR TEAM

"…an uncanny ability to listen to consumers and hear what they are saying and bring out what they are feeling…"

Gordon Hecker
Senior Vice President of Marketing
The Scotts Company

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