GETTING YOUR POINT ACROSS

Schireson Associates was founded as a strategic consulting group with a client list that includes leading companies in Technology, Health Care, Telecommunications, and Consumer Goods. Schireson Associates provides real industry experience with proven leadership in creative and analytic marketing. From product concept to strategic business direction, Schireson Associates has worked across a range of industries from Fortune 50 companies to early stage start-ups creating a reputation for genuine insight and tangible results.

REACHING POTENTIAL

CASE STUDY: A growing network security software firm needed to reach more potential customers. Their product had won several industry awards and was getting good grass-roots support in the technical community, but the message wasn't reaching the right level of potential buyers.

FINDING A NICHE

CASE STUDY: A highly specialized medical software startup was facing stiff pressure from the largest competitor in their space. They knew they had a strong technology, but they were struggling to understand their place in a market that was increasingly dominated by larger providers.