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WINNING STRATEGIES
Schireson Associates was founded as a research and strategic consulting group, and while we’ve built a larger practice around research, many of our clients continue to leverage our background in business strategy, marketing, and project leadership. We frequently bring our customer-driven perspective to strategic, creative, and analytic marketing projects. In many cases, our research clients become consulting clients, and vice-versa. As such, our consulting practice is focused on technology companies, but spans a range of industries and includes Fortune 50 companies as well as early-stage start-ups.
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REACHING POTENTIAL
CASE STUDY: A growing network security software firm needed to reach more potential customers. Their product had won several industry awards and was getting good grass-roots support in the technical community, but the message wasn't reaching the right level of potential buyers.
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